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Posted by on in Business Websites and Hosting

What's new with Google?


“Alphabet Inc. is a holding company that gives ambitious projects the resources, freedom, and focus to make their ideas happen — and will be the parent company of Google, Nest, and other ventures. Alphabet supports and develops companies applying technology to the world’s biggest challenges.”



If you haven’t heard already, Google is no longer the EMPIRE Company you once knew it as, instead that EMPIRE Company is called Alphabet Inc.

Google has restructured its business, moving itself under the umbrella of a new parent company called Alphabet – what does this mean for your beloved Google searching?

Nothing right now. Google searches, maps and other products remain the same clean functioning systems they’ve always been. It seems this restructuring would free up more time for Google to focus on the internet-related businesses they do best, instead of spending time researching projects like Google glass, smart cars and drone robots.

That is where Alphabet comes into play. Look at the 144 latest acquisitions that google and Alphabet have purchased - many of these business buyouts are eclectic technology companies – that have been researching and developing new age technologies such as Shweeb, a human powered monorail – or Calico, a business run by Arthur Levinson, whose mission to solve death.

Google CEO Larry Page has said “there’s tremendous potential for technology more generally to improve people’s lives. So don’t be surprised if we invest in projects that seem strange or speculative compared with our existing Internet businesses.”, regarding some of the projects now owned under the umbrella company Alphabet Inc.

What do you think of Googles investment into new tech businesses?

Every once and a while, we will be updating you on the ABC’s of Google, and what’s new in the landscape of Google, search engines and the world wide web surrounding this new corporation, Alphabet Inc.


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It’s dark and the air is still. You look to your left and your co-worker Johnny is huddled in front of his office desk, holding an instruction manual to protect his head. The television is on and headlines read ‘BREAKING NEWS: A FLAMING BALL OF DESTRUCTION HEADING STRAIGHT FOR YOUR SEARCH ENGINE RANKINGS.

They call it Mobilegeddon.

And on April 21st, 2015. That flaming ball of fire was dropped by Google, as they rolled-out their Mobile-friendly update.

Before diving into what the mobile-friendly update entails, here are some stats to show how important and wide-spread the usage of mobile phones to search for business online is…


  • 72% of consumers want mobile friendly websites.
  • 70% of mobile searches result in action being taken within an hour as opposed to a week for desktop
  • 40% of searchers will click another mobile result if a site is not mobile friendly.
  • 81% of smartphone users have done product research from a smartphone, and 50% have made a purchase with their phone.

As you can tell from only a handful of mobile statistics, a mobile-friendly website is a very important aspect of business when it comes to potential customers searching online.

What is the mobile-friendly update?

Simply: Business websites that are not mobile-friendly would experience a drop in their search rankings. Websites that were mobile-friendly, would be rewarded in increased search engine rankings.

Speculators were scared at first, it was impending doom. But after a few months of having the algorithm active, businesses have seen a smaller impact to their search engine rankings than originally anticipated. That’s a plus! And with that being said, this was the first of many Google algorithms to be released, businesses should consider their options for providing a mobile-friendly version of their website as soon as possible.

So how exactly does Googles mobile algorithm work?

The update impacted mobile SEO visibility, but left desktop SEO visibility untouched. That means, that if your website is not mobile friendly (that is, having a mobile version or being responsive), then when a user SEARCHES KEYWORDS RELATED TO YOUR WEBSITE ON A MOBILE PHONE, YOUR WEBSITE WILL MOST LIKELY NOT SHOW UP IN THE RESULTS.

If you do have a mobile-version of your website, then do not fear. Your website will appear in the results and will not have lost any potential customers visiting your website.

It is important to note that, if you do not have a mobile-friendly website right now, you’re search rankings are only affected in mobile searches. If a potential customer searches for a related keyword on a desktop computer, your website will still appear in those search results. For how long? Nobody knows. But if your potential customers are only searching for you from their desktop computers, you are okay – for now.


Don’t have a mobile website? What can you do?

If you are unsure if your website is mobile friendly or not, click here to use Google’s mobile friendly test tool for free!

If your business does not have a mobile-friendly website right now, fear not. Contact us today and we can help you decide when and how  a mobile-friendly website will help attract new customers to your business. Call us at 705-725-0055 or contact us here.

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Lately, around the office we’ve been experiencing an increasing number of referrals in both our client websites and our own. Our initial reaction? ALL SMILES, CHEERS AND RAINBOWS!! One of our clients monthly visits increased by nearly 400 visits in a month. Whatever marketing strategy we put in place surely was a golden ticket!

Then we looked closer at the numbers, it didn’t take more than a few moments to realize that something in our Google Analytics reports wasn’t quite right. Bounce rates had increased to over 75% and our average visit duration plummeted from 2 and a half minutes to only 30 seconds.

With so many new visitors, how can this be?

What was causing these crazy numbers?

Two words… Referral Spam.

Referral spam is the practice of sending bogus referral traffic to a website. Referral Spam is a type of spamming that makes repeated website requests using a fake referrer URL to the site the spammer wishes to advertise to.

What does this do?

Being spammed by these bots causes the information in Google analytics to be corrupted. Because the spammer has made numerous requests to your website, even though they did not actually visit, they up show up in the analytics reports as sessions with a 100% bounce rate and 0 second duration. This changes the averages in our reports, an increase in number of visits , initially looks great, until you look deeper. By comparing the months stats with those of previous months, you will see the numbers have been skewed.  Now it is not possible to accurately compare how many people came to your site and how long they stayed because the averages have been altered by fake visits.

Why would anyone do this?

The most obvious reason is traffic; people are curious by nature, and they want to know what is going on their websites, so they go to the referral URL to check it. These spammers hit thousands of Google Analytics accounts so you can imagine the amount of traffic they are getting with this method. Sometimes to promote a page and sometimes they will redirect you to an online store where they will get a cut if someone buys anything. Additionally these spammers are able to trick google into ranking their website higher in a search. These website owners will use this data to sell their directory services.

What can we do about it?

laptopThere are a few ways you can combat these types of bad referrals, by taking care of them and setting up filters inside your Google Analytics, your reports will go back to the accurate representation of your website you had prior to being attacked.

Below are a couple of strategies you can use to combat referral spam:

  1. Set up a filter by Country (if you mainly work locally or nationally, then remove any international countries from your analytics reports)
  2. Set up a filter to remove specific referral URLs


If you would like help setting these filters up, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.

In the meantime…

You can still get some accurate data from your Google Analytics, it will just take a little extra work on your end.

If you’re looking for your Audience overview stats (Number of sessions, Pageviews, Pages per session, Average Session Duration, and Bounce Rate)… you view by geographical location.


  • In the left hand side of your GA dashboard, under the ‘Audience’ tab, click the ‘Geo’ drop down.
  • Click ‘Location’


This will sort your visitors into which country they have come from.


Here you can look into your specific target audience’s statistics – say you are a small business in Canada, and you do only work within Canada. Pay no attention to the other countries, and look at the statistics for Canadian visitors.

You can even narrow it further, by organizing by Cities within countries…

  • Click which country.
  • Select ‘City’ from Primate Dimension:

This will show you statistics on specific cities that may be part of your target demographic.

Pesky referral spam is an annoying termite within the Google Analytics application – but don’t let them get you down. As you can see, you can still acquire important information from your Google Analytics reports, even without setting up Filters for Referral Spam.

What other techniques have you used to combat referral spam for your website?

If you would like to better understand your website’s google analytics or would like us to set up filters to remove spam from your Google Analytics,This email address is being protected from spambots. You need JavaScript enabled to view it.


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What is a keyword?

When people are looking for information on the internet, they often type a word or phrase into the search bar. This word or phrase is called a keyword . The search engine ( google, bing, yahoo)  then looks for the most relevant  web site or web pages it can find about that specific word or phrase.

Choosing and using the right keywords and phrases for your website is very important if you want to be found by people looking for your products and services on the internet.

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Whether you are working with an agency or plan on making updates to your business website in-house, it is important to establish a well-thought out plan for what changes to make and the reason for making those changes.

Too many times, businesses have invested large sums of money into a new website with the hopes to increase traffic, and visitor-customer conversions, only to be let down because the right questions were not asked during the planning stages of design and development.

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