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Recent blog posts

What is a keyword?


When people are looking for information on the internet, they often type a word or phrase into the search bar. This word or phrase is called a keyword . The search engine ( google, bing, yahoo)  then looks for the most relevant  web site or web pages it can find about that specific word or phrase.

Choosing and using the right keywords and phrases for your website is very important if you want to be found by people looking for your products and services on the internet.

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Whether you are working with an agency or plan on making updates to your business website in-house, it is important to establish a well-thought out plan for what changes to make and the reason for making those changes.


Too many times, businesses have invested large sums of money into a new website with the hopes to increase traffic, and visitor-customer conversions, only to be let down because the right questions were not asked during the planning stages of design and development.

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What is a content management system?


A website content management system (CMS) is a web application that allows you to publish, edit, modify, add or delete the contents of your website in a user friendly interface. Content could include text, graphics, photos, videos, audio clips and code. They are often run on websites containing blogs, news or online shopping stores. Many new websites are being built in a content management system to make it easier for small businesses to make changes to their websites themselves.

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Posted by on in Business Websites and Hosting

A picture speaks a thousand words, but using unauthorized graphics on your website can cost your company hundreds of dollars!

Using pictures and images on your website is a great way to draw visitor interest and illustrate a point. Including a relevant graphic on an article on your website can increase the number of times it is read by 94 % according to a study by Skyword.

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 If improving your business website is on your to do list this year, here are some tips to consider.

 

What makes a better business website?

 

  1. When people are researching a product or service, they will most often start with a google search. A better website will rank on the first page of the search for relevant key words.
  2. When the searcher makes a choice of which website to choose from the search results, a better website will load quickly. As 40% of people will abandon a web page if it takes more than three seconds to load, speed is an issue.
  3.  Once the website loads, the searcher will start looking around the website. A better website will display properly on all devices – desktop, laptop, tablet or cell phone.
  4. Your website must meet the needs of the visitors, be easy to navigate and provide timely and relevant content. A better website will guide your visitors through their web experience with calls to action that lead them logically to the next step.


Looking for help or advice to make your website better? Encore Web Plus is a Barrie Website Company that specializes in websites for small and medium sized businesses. Contact us today for a complimentary website consultation - 705 725-0055.
 


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