What is a keyword?
When people are looking for information on the internet, they often type a word or phrase into the search bar. This word or phrase is called a keyword . The search engine ( google, bing, yahoo) then looks for the most relevant web site or web pages it can find about that specific word or phrase.
Choosing and using the right keywords and phrases for your website is very important if you want to be found by people looking for your products and services on the internet.