A picture speaks a thousand words, but using unauthorized graphics on your website can cost your company hundreds of dollars!
Using pictures and images on your website is a great way to draw visitor interest and illustrate a point. Including a relevant graphic on an article on your website can increase the number of times it is read by 94 % according to a study by Skyword.
Though there are many graphics throughout the internet, be careful in choosing the ones you use. All images have been created by someone; many of these people create these images as their livelihood. Actors must be paid, cameras must be bought, skills and expertise that create these graphics are not cheap. Before you use an image, be sure you know who owns it! If you use an image that belongs to someone and you have not paid for it you could be subject to a hefty fine and threats of legal action.
Find Out Who Owns the Graphic
There are many “free” graphics out there, through sites such as creativecommons.org , be careful, free often comes with specific terms and conditions, which if violated can cost.
Some graphics can be traced to their owner by using a Reverse Graphic Lookup using Google Images or TinEye.com . The results from these searches will tell you other pages on the internet that contain the same image, you may be able to work back to the owner of the graphic. Some graphic owners will be happy to let you use their image, but be sure to ask, get written permission, and use it in the way the owner requests. If you’re still not sure who owns the image even after searching, it is best not to use that image at all.
Taking you own photos or designing your own graphics is the safest and cheapest option. If you are not artistically inclined, purchasing stock photos from a reputable stock photo company is perhaps the safest and quickest way to obtain graphics for your website. These companies sell licence’s to use the graphic, but be aware you have not purchased exclusive right to the photo or content, what you’ve actually done is licensed the rights to use that photo or content. You haven’t bought the file outright, a royalty-free license allows you to pay once (or pay one royalty) for the rights to use a file multiple times. Though not free, this option provides quality graphics relatively inexpensive compared to having a photographer shoot content exclusively for your project.
There are several stock photo companies out there, such as iStock or shutterstock. The company we have been very happy with is http://www.dollarphotoclub.com they have a large library of quality photos for $1. each. Their site also allows for you to save a variety of photos to personalized galleries before purchasing them. This allows you to explore a variety of photos before making your decision to purchase.
Next Step is Easy!
Go now to dollar photo club, and check out all the amazing options for adding new graphics to your website!